Shedding (Again): Changing My Business Direction for the 100th Time
Have you ever had a week where the fog clears and you realize you’ve been running in circles?
That was me.
Over-planning.
Over-building.
Pouring energy into things that were never meant to be the point.
Funnels. Freebies. Content calendars. Networking strategies. Online memberships. Eight-week containers.
All the things you’re “supposed” to do when you run a business in 2026.
And somewhere in the middle of it, I drifted.
Not in a crash-and-burn way.
Just slowly. Quietly.
Away from the work that actually makes me feel alive.
You know how I said I was starting a membership?
…Never mind.
Remember the 8-week online group coaching experience?
Yeah. Never mind to that too.
None of it was wrong.
It just wasn’t me.
I kept trying to convince myself that building an online business was the natural next step. That growth meant reach. That impact meant more screens. That success meant scale.
But every time I leaned harder into that model, I felt further from the work I love.
I don’t want to manage a digital ecosystem.
I want real rooms.
Real chairs.
Real art supplies on tables.
I want to partner with local organizations and bring hands-on support into my own community.
Chair yoga at a senior center.
Creative regulation groups in rehabs.
Art spaces for kids who need somewhere to land.
Grief circles where nothing has to be fixed.
I don’t want to optimize a funnel.
I want to set up folding tables.
The Year of the Snake has been a year of shedding.
Layer by layer:
The membership.
The online container.
The pressure to scale.
The quiet belief that I was behind if I didn’t.
As the Year of the Horse begins, I don’t feel the urge to expand outward.
I feel the urge to move forward.
Not bigger.
Truer.
The Horse doesn’t pause mid-field to check engagement metrics.
It runs because the ground is there.
And the ground under my feet is here.
This town.
These organizations.
These rooms.
Will I shift again someday?
Probably. I evolve. I experiment. I change.
But this doesn’t feel like another shiny pivot.
It feels like relief.
Like taking off shoes that never fit and realizing I can just walk barefoot instead.
So yes.
I’m changing direction again.
Toward something simpler.
More local.
More human.
Toward rooms.
🌿 Creative Reflection Prompt
If you’re feeling your own version of a shedding, try this:
Art Prompt: “What Wants to Be Released?”
Take a blank page.
Divide it in two.
On the left side, create a visual of what you’ve been carrying —
expectations, roles, strategies, identities.
Don’t write neatly. Layer. Scribble. Tear paper. Let it be messy.
On the right side, create what feels true now.
No explanation. Just color, shape, symbol, texture.
When you’re done, sit with it and ask:
What feels heavy?
What feels alive?
No fixing. Just noticing.
